New Atlas

Fender taps Custom Shop founders for 30th birthday specials

2017 marks the 30th anniversary of Fender's Custom Shop, the limited edition/special order arm of the famous marque that turns "musical dreams into reality." At the NAMM show in January, the company's ...
MusicRadar

“It embodies everything I love about Fender and condenses it into one instrument”: Ariel Posen’s new Custom Shop signature Strat is A) a thing of beauty, and B) inspired ...

This, you've got to see and hear. Featuring new custom-wound AP90 pickups, hardtail bridge, and cupcake control knobs, Posen's new Strat is a limited edition cracker When you purchase through links on ...
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Ariel Posen’s new Custom Shop signature Strat is A) stunning and B) inspired by a… Jazzmaster?

Fender has unveiled a new Custom Shop Stratocaster for Canadian slide maverick and fuzz connoisseur Ariel Posen, and it is inspired by a Jazzmaster. In the demo video, Posen admitted to being smitten ...
MusicRadar

“It’s clear that the influence of the Custom Shop’s attention to detail is now making its way to the Mexican-made instruments”: Fender Limited Edition Vintera II ...

Subtle ageing complements a neat and tidy build, superb playability, and knock-out tone. Okay, the bridge suffers from the usual Jazzmaster buzz found on many models of this style, but the guitar more ...