From a young age we are primed to choose a favourite colour, but strangely as we grow up our preference often changes – and it's largely due to influences outside our control. In 1993, crayon-maker ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Color preferences shift over time and are attributed to personal meanings. Blue is a top choice for ...

It's a classic conversation starter – what's your favourite colour? Now, scientists have revealed what your answer says about you. According to Professor Sabine Ruaud, a professor of marketing at ...

Colour psychology suggests our favourite colour can reveal much about our emotions and personality traits. Black signifies sophistication and mystery, while white denotes purity and peace. Red ...

Whether is was the specific shade of pink on your middle school lunchbox or the powder blue of your bedroom, we all have preferences when it comes to color. And the ones we develop as children tend to ...

Can a person's favourite colour reveal an insight in their personality? According to Swiss psychologist Max Lucier, there is a correlation between someone's favourite hue and their character. As far ...