Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and ...

Add Yahoo as a preferred source to see more of our stories on Google. We've seen plenty of designers' unique takes on iconic logos, but here's one project that draws a line under the rest. French ...

Textless logos are often the sign of a brand that has supreme confidence. Many brands will use both a symbol and a wordmark in a lockup, but ditching the type to use a symbol alone is sometimes only ...

Could big brands save millions of dollars a year and help preserve the environment just by slightly changing their logos? French graphic designer Sylvain Boyer thinks so, and he’s started a project to ...

You know the logos, but do you know the fonts? That was the question that clearly obsessed Emanuele Abrate, an Italian graphic designer and educator. Logos are a passion for Abrate, an art director ...

Honoring the Bauhaus centennial (Walter Gropius founded the German art school in 1919), 99designs opened a competition asking designers to reimagine famous logos in Bauhaus style. This saw Burger King ...

You're currently following this author! Click to unsubscribe from email alerts. Iconic logos are instantly recognizable, but most marques don't necessarily evoke images of the products the companies ...

Can you identify 50 famous companies by their logos? When it comes to branding, a logo is everything. Create a good one, and you will have a recognizable icon for your company or organization that ...

In a world where first impressions are everything, your logo is your brand’s calling card. It’s one of the first things people will see when they come across your business, so it’s important to make ...

Efforts to curb the spread of coronavirus have shuttered doors, emptied stadiums, and changed lives around the world. The economic impact will be severe, although it’s too early to tell how the crisis ...

Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look. You'll find ...