Early this year, Facebook announced that it had reached over 800 million active users for its Facebook Messenger platform. Until now, Facebook hasn’t attempted to monetize this user base, but it seems ...
Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and the founders of WhatsApp and Instagram, all of whom have recently ...
Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers. On Wednesday, Facebook announced that Stories has 300 million DAUs across its core app and Messenger ...
Facebook has expanded its Messenger ad offering on user home pages, rolling out the service on a global scale. After receiving positive feedback from small-scale testing of the ads in Thailand and ...
Even WhatsApp thinks Facebook Messenger is creepy. That's one takeaway from a new advertisement from the Facebook-owned (aka Meta) messaging app. In the short Jan. 28 spot, dubbed "Doubt Delivered," a ...