Heroine Make's waterproof Long and Curl Mascara Super WP is made with lightweight fibers to promote curl and length. Promising review: "I love love love this mascara. I’m an everyday false eyelash ...

For some, false lashes are as much of an everyday thing as, say, sunscreen or mascara. But for others, they’re as foreign as can be. Don’t be intimidated — the best fake lashes offer a quick, easy and ...

Which false eyelashes are best? It’s always the smallest details that help to sell a transformation and even something as minor as a false eyelash can make or break an entire look. There are a ...

I’m not sure that Roger Ailes and Kim Kardashian have much in common, but I will say this: The two of them helped foist an extreme feminine aesthetic on women that lately has become a parody of itself ...

Best mascaras 2026. The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the ...

When Botox became available as a beauty treatment six years ago it was hailed by many as nothing short of a miracle. A-listers such as Simon Cowell, Nicole Kidman and Sharon Osbourne have admitted to ...

A woman is suing a cosmetic company with many celebrity clients, alleging its false eyelashes that contain mink fur are falsely advertised as being manufactured in a “cruelty-free” way when in fact ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

What is the trick to putting on false eyelashes? Whether you’re a self-proclaimed beauty expert or prefer the natural look, everyone agrees that applying false eyelashes is intimidating. It’s ironic ...

When the first post-vaccine holiday season began to come into focus, I found myself craving makeup of the luxurious and theatrical variety— something to steady me as I navigated the festive closeness ...