Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, ...

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Discover how predictive and prescriptive analytics, powered by real-time web scraping, are reshaping decision-making in ...

WASHINGTON, DC - OCTOBER 23: Washington Nationals catcher Kurt Suzuki (28) hits a home run in the seventh inning during Game 2 of the World Series between the Washington Nationals and the Houston ...

CFA provides a unique perspective to data analytics as it has served as a data creator supporting public sector initiatives for more than Fifteen years. Through delivering this data to clients in a ...

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to ...

• Antony Lee, analytics head for London-based Saracens Rugby Club and a former derivatives trader, discusses the importance of data in understanding behavior • According to one estimate, the global ...

Over the past few years, critical thinking has been deemphasized in education and lacking in business. But to get the most out of your analytics, someone needs to be asking incisive questions. Image: ...

Ever since the Oakland A’s started playing Moneyball in the early 2000s, professional sports teams have been clamoring to implement data analytics to obtain a competitive advantage. While predictive ...

We teach (and preach) innovation in government to local officials who often ask about how to institutionalize their new technologies and processes. One reassuring answer to this question came in ...