The concept is simple: What tires are to cars, outsoles are to shoes. That’s why some leading footwear brands that serve high-performance sports are increasingly partnering with Michelin, the 128-year ...
Skate brand etnies and Michelin today introduced “the toughest outsoles in history” for its Marana OG skate shoe. Etnies is part of Lake Forest-based apparel and footwear company Sole Technology Inc.
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