You have to outlast them all. Not outtalk them. Not outshine them. Not outpost them on social media. Just outlast them. Most ...

Everyone talks about having a 'why': that one deep reason that keeps them going, even when the going gets tough. But James 'The Iron Cowboy' Lawrence, the endurance athlete who completed 100 Ironman ...

The mindset it takes to win. Winning isn’t about luck — it’s about mentality. It’s about how you think, how you prepare, and ...

About 1,000 Naval Academy plebes fought through 14 hours of rigorous training Tuesday as part of the 2019 Sea Trials needed endurance, motivation and a touch of superhero inspiration. Through moments ...

Over the past five years, 24-year-old endurance athlete and CrossFit coach Parker Fontecchio has taken on a series of ...

Recent studies have found that subliminal cues greatly impact motivation, endurance, and longevity. Subliminal Messages Improve Athletic Motivation and Performance Two new studies have found that ...

Do your kids, job, community obligations and daily life duties keep you from a rockin', endorphin-producing, sweat-poppin' workout? Did you moan about your 30-minute Pilates session at the YMCA, ...

New research demonstrates that by killing essential gut bacteria, antibiotics ravage athletes' motivation and endurance. The UC Riverside-led mouse study suggests the microbiome is a big factor ...

Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.