Emotions and memories go hand in hand. Many researchers have reported that memories of emotional events are easier to recall than memories of everyday events, like what you had for breakfast two days ...

Memory is not a recording device. It doesn't play back events like a video camera would. Instead, it's a remarkably active, ...

Emotions and memories go hand in hand. Many researchers have reported that memories of emotional events are easier to recall than memories of everyday events, like what you had for breakfast two days ...

The song came on in the grocery store aisle while I was reaching for coffee. Nothing about the moment felt special.

Researchers at the Beckman Institute for Advanced Science and Technology demonstrated that emotion enhances memory for contextual details, challenging the view that emotion impairs the ability to ...

Researchers at the Beckman Institute for Advanced Science and Technology demonstrated that emotion enhances memory for contextual details, challenging the view that emotion impairs the ability to ...

Music can lift your spirits, calm your nerves, or break your heart in a few notes. It can also nudge what you remember, but not always in the way you might expect. A new study takes a close look at ...

Stress influences what we learn and remember. The hormone cortisol, which is released during stressful situations, can make emotional memories in particular stronger. But how exactly does cortisol ...

Hormonal birth control is a fact of life for millions of women. In the U.S. alone, more than 60 million women of reproductive age have used contraceptives according to the Centers for Disease Control ...

While a substantial body of research shows that emotionally charged advertising enhances brand recall, the neuromarketing literature still lacks a clear ...