In Brown v. Old Navy, LLC, 567 P.3d 38 (Wash. 2025), the Washington Supreme Court recently interpreted the state’s Commercial Electronic Mail Act to prohibit any false or misleading information in the ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Email marketing is also driving a cottage industry of consumer class actions over allegedly “misleading” email subject lines.

Struggling with email open rates? These 10 AI-powered subject line generator tools—like Omnisend, Coschedule, and Mailmeteor—help craft catchy, relevant lines in seconds. Whether you’re cold-emailing, ...

This article advises writing effective emails using ChatGPT. Focus on frustration-based subject lines, bold openings, deleting warm-ups, making readers feel understood, and providing immediate value.