DoubleClick Inc., an online ad services provider that is reportedly in acquisition talks with Microsoft Corp. and Google Inc., has begun a limited test in the U.S. of an ad exchange marketplace that ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media – and the co-founder of CNET – , says on TechCrunch that it’s time ...

SAN FRANCISCO, Sept 18 (Reuters) - Google Inc unveiled a new advertising exchange that draws on its search prowess to challenge Yahoo Inc's grip on the market for online display ads. The new ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Thru DoubleClick’s Ad Exchange! It’s official! Well, almost. The AdSense blog announced late Tuesday that ad ...

Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as president of AppNexus, has some "cool new stuff" up his sleeve. "I'm always working on developing new concepts to bring to ...

The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...

The U.S. Department of Justice (DOJ) is proposing that Google sell two of its advertising products to restore competition in the ad tech space, according to a new filing. The proposal comes after a ...

SAN FRANCISCO, Sept 18 (Reuters) - Google Inc announced a major overhaul of the DoubleClick ad exchange it acquired last year, an important step in the Internet search giant's plan to extend its ...