Developing a customer base presents a major challenge for businesses large and small. This is particularly true for organizations that have limited resources, where every advertising dollar counts.

In a world of digital ads and online shopping, securing customer attention in-store is harder than ever. Consumer focus has declined rapidly in the face of technology, with the average attention span ...

Promotions can include various techniques for selling products or services. Some promotional techniques, such as in-store displays, are more traditional. However, there are a number of other ...