The controversial shot – which appears for less than two seconds in the 90-second spot for the Disney+ streaming platform – ...

Disney has dismissed claims that it used pro-Palestinian symbolism in a recent Christmas advertisement, after social media ...

Entertainment giant Disney is accused of embedding covert pro-Palestinian messages in a Christmas commercial by showing a ...

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Disney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The news ...

Advertising inventory for Sunday’s Oscar telecast is sold out, Disney has confirmed, with pricing said to be holding steady with 2024 levels. Rates for a 30-second spot commanded between $1.7 million ...

Mickey Mouse still has some pull on Madison Ave. Walt Disney Co. said it was able to secure a higher level of ad commitments in the 2024 “upfront” ad sales market, noting its volume of ad deals was up ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

Ferro says that 50 percent of new Disney+ subs are choosing the ad tier, as the company is set to launch it in global markets next month. By Alex Weprin Senior Editor With The Walt Disney Co. set to ...