Plotting a digital marketing strategy can prompt even some of the savviest B2B marketers to ask for directions. Gartner recently unveiled its digital marketing transit map to provide a framework for ...

Ad spend in the U.S. reached $137 billion in 2025, rising 12% from last year. Impressions rose by 7% from 2024, climbing to 16.3 trillion. Where and how is all this budget being spent? The newly ...

Digital Marketing is expected to rise by 17% percent in the US, with the ad spend of up to $334 billion. In China, this percentage is even higher, with the expected growth being 22%. The industry is ...

In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 billion. In China, that percentage is even higher—22%, translating into US$79.82 billion. Needless to say, all eyes are on ...

The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. The post IAB releases agentic AI roadmap for digital ...