Static labels, however meticulously mapped, will always struggle to reflect the dynamic nature of human culture.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another attempt to dismantle its internet empire in a trial focused on its abusive ...

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

If you’re still treating print and digital advertising like it’s an either/or choice—you’re probably losing out. You’re missing reach. You’re bleeding recall. And your brand is definitely not building ...

Digital video continued to be the fastest-growing format, now accounting for nearly a quarter of total ad revenue, reflecting consumer engagement with video content. Podcast advertising came back to ...

All countries are feeling the ex­pan­sion­ist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

When Jenny Lei founded handbag brand Freja in 2019, she relied 100 per cent on digital marketing. With experience in dropshipping (where orders are shipped directly from the supplier), she felt she ...