Ad fraud is the most prolific form of cybercrime. So why haven't you heard of it? TOKYO, JP / ACCESS Newswire / March ...

The “Wild West” days of digital advertising must become a thing of the past. Players need to demand accountability, transparency and standardization across the industry to combat the massive amounts ...

In the wake of the JLR cyberattack, the costliest in UK history, the spotlight is rightly on cybersecurity. But while cyber breaches grab headlines, another kind of attack is quietly eroding budgets ...

From Video Partners to Search, fraud exposure isn’t equal. Learn where invalid clicks spike and how to shift toward higher-intent traffic.

There’s bought traffic, meaning your standard pay-per-click advertising. There’s also bot traffic — that’s ad fraud. Combatting ad fraud, when it comes to e-commerce, is of the utmost importance. Why ...

Digital advertising fraud has evolved from simple bot detection into a sophisticated, full-funnel threat that mimics human behavior so convincingly that traditional verification tools can no longer ...

Ad Age reports that a report by analytics firm Integral Ad Science found a 20.9% decrease in both overall and programmatic ad fraud last quarter compared to the fourth quarter of 2015. "That's in ...

When Procter & Gamble cut $200 million from its digital advertising budget in 2017, everyone expected the world's largest advertiser to feel the pain. Instead, something odd happened: nothing. Sales ...