Demand elasticity is a phenomenon where demand for a specific good or service changes depending on factors such as how it is priced, whether alternatives are available or local income trends.

April is Financial Literacy Month, and our goal is to help you raise your money IQ. In this series, we'll tackle key economic concepts -- ones that affect your everyday finances and investments -- to ...

OYSTER BAY, NY, Aug. 23, 2005 – High-definition television has been available for some time now, but sales have not been growing at astronomical rates compared to other emerging digital technologies.

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. Timothy Li is a consultant, accountant, and finance manager with an MBA from ...

LONDON, July 29 (Reuters) - British pay-TV firm BSkyB added 90,000 customers in the fourth quarter on surging demand for high definition services, and sees new American dramas fuelling growth ahead of ...

The degree of buyers' responsiveness to price changes. Elasticity is measured as the percent change in quantity divided by the percent change in price. A large value (greater than 1) of elasticity ...

LONDON (Reuters) - Pay-TV firm BSkyB added 90,000 customers in the fourth quarter on surging demand for high definition services, and sees new American dramas fuelling growth ahead of a possible ...