Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

In today’s rapidly changing financial environment, data has become one of the most valuable resources for understanding the ...

When I began working in CRM and analytics, brands segmented audiences in a highly rigid, top-down way. To attract high-value customers, for example, retailers might simply target consumers living in ...

Go beyond aggregate performance to uncover which markets, locations, and search behaviors are driving your SEO results.

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns. Recognizing patterns is a major part of successful SEO ...

Data center transformation has delivered better resource utilization, scalability and automation for data center environments. While software-defined networking (SDN) and automation platforms can tie ...