Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research from Acoustic ...
New risks accompany every emerging technology, and this reality is particularly evident with generative AI. Businesses that successfully harness AI will establish a competitive advantage. The benefits ...
SAN MATEO, Calif.--(BUSINESS WIRE)--SnapLogic, a leader in generative integration, today announced that Aptia, a specialist tech-enabled administration partner for the highly complex space of health, ...
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