Alex Hormozi, a successful entrepreneur, has shared his strategies on building substantial wealth through strategic business practices, focusing on value-based pricing, efficient cash flow management, ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.

AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

FAIRFIELD, Conn.--(BUSINESS WIRE)--CertainSource, the leading B2C customer acquisition management solution company, today announced that it is the exclusive email retargeting partner of record for ...