The marketing playbook is rapidly becoming obsolete. AI, martech, and culture are converging at an accelerated pace while many marketers still focus on demographic segments and geographic boundaries.

Cultural Intelligence, or CQ, is a globally recognized way of assessing and improving effectiveness in culturally diverse situations. It’s rooted in rigorous, academic research conducted across more ...

In our rapidly changing business landscape, companies are discovering that traditional skills alone won't secure their place at the top. As global teams become the norm rather than the exception, ...

With only a handful of weeks away until the 2024 election, we’re examining political polarization in America at the company level as part of our Office Politics series. Today, we’re focusing on the ...

For those of us who work in multinational companies with colleagues from around the world or for anyone who works in heterogenous, multicultural societies, having a strongly developed sense of ...

Have you ever wondered how your software projects lead to success, while others fail, even though their methodology and tools are almost identical? It’s cultural intelligence, sometimes more often ...

The ability to function effectively in intercultural settings has been termed "cultural intelligence"—and it is often celebrated as a kind of modern superpower. But our latest research reveals a more ...