Marketers may not fully understand the benefits of measuring each branded touchpoint. They have an infinite aversion to risk and the industry has therefore been slow to adopt new cross-channel ...
First-of-its-kind integration embeds in-theater brand exposure data into TransUnion’s TruAudience cross platform attribution, unlocking full-funnel visibility for advertisers As one of the most ...
3. Implement cross-channel attribution As a small business owner, it’s likely that you have limited time and a small marketing budget. For this reason, you want to make sure that you are spending your ...
A new report from Forrester Research identifies WPP’s GroupM as one of the top five providers of cross-channel attribution tools and platforms in the industry. It was the only media agency entity to ...
In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...
SAN FRANCISCO, May 22, 2024 (GLOBE NEWSWIRE) -- AdRoll, in partnership with Improvado, today announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named ...
Most people have already heard of Pizza Hut. But high awareness isn’t enough to generate new and consistent sales. Which is why well-known brands like Pizza Hut are looking to new channels, including ...
Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce brands are opening brick-and-mortar locations. Companies such as ...
In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize marketing efficiency, drive more qualified leads and ultimately increase sales. However, as dealerships ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback