Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

CINCINNATI--(BUSINESS WIRE)--Eighty-five percent of consumers want whiter teeth but only 40% are satisfied with the whitening results from toothpastes available today 1. Crest, the #1 toothpaste brand ...

The initial thought of Crest's new "Be" toothpaste flavors left a sour taste in my mouth. Chocolate? Lime? Vanilla? None sounds particularly refreshing or clean, two qualities I tend to enjoy in ...

A dental hygienist’s concern about the tiny blue dots she kept seeing in people’s mouths has led to an announcement from the parent company of Crest toothpaste that it will start phasing out the ...

You'll soon be able to brush your teeth with chocolate toothpaste .. should you? Jan. 28, 2014 -- "It opens with a rich, creamy cocoa flavor that provides an indulgent and decadent experience." We're ...

Those little blue microbeads in your Crest toothpaste may be getting stuck in your teeth and gums, prompting dentists to ask toothpaste manufacturers for a change. The tiny scrubbers contain the ...