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LEGO designers on creating Pokémon SMART play sets

LEGO and Pokémon are teaming up for a dozen incredible new sets that use SMART play technology. It allows you to truly bring your favorite Pokémon characters to life and become their trainer. You can ...
IGN

LEGO The Lord of the Rings: Rivendell Designer Interview

The LEGO The Lord of the Rings: Rivendell set is a 6167-piece testament to the greatest epic story ever told. As discussed in our We Build LEGO Rivendell feature, this is a set that favors accuracy, ...
bleedingcool

LEGO Unveils New Creator 3in1 Medieval Horse Knight Castle

LEGO's Medieval Knights line is a fan favorite, which sparked imaginations with tales of castles, heroes, and battles. This line was first introduced in the late 1970s with an assortment of iconic ...
Inc

Lego Just Set an Impressive Record. Here’s How Its Secret Design Lab Uses the Test-to-Lose Rule to Create Its Biggest Wins

On Wednesday, the Lego Group shared its results from the first half of 2024 and revealed that it set a record operating profit of 8.1 billion DKK, which is roughly $1.25 billion USD. In a market that ...