This column is part of The First 90 Days, a series about how to make 2025 a year of breakout growth for your business. Storytelling is an essential skill for leaders, especially in fast-changing ...

CEO of ECHO Storytelling Agency. Trusted by Fortune 500 brands and North America’s most successful individuals to get their stories right. The statistics on mergers and acquisitions can be shocking.

Reaching audiences and earning their trust is getting tougher as digital content creation accelerates. But honing your brand’s storytelling chops can make it easier. Storytelling is more than a ...

Founders who lead with authentic stories connect more than stats ever will. Position customers as heroes and your brand as their trusted guide. Strategic storytelling builds emotional moats that ...

What if your photo library were more than an archive, but a dynamic, living canvas? Google’s latest redesign of its Photos app implies just that, as it starts rolling out a new “Create” tab on Android ...

Scroll through any marketing feed and you’ll find the word “storytelling” dropped like seasoning—sometimes insightful, often generic. Everyone agrees it’s powerful. Few agree on what it actually means ...

Filmmaker Victoria Bousis has partnered with Unique Network to enhance the immersive film experience of her award-winning film “Stay Alive, My Son.” Inspired by true events and based on the memoirs of ...

Amazon Alexa's Create With Alexa feature uses conversational and generative AI to create unique stories after users select a theme, character, a descriptive word and a color. While researchers applaud ...

Eva Pietri wasn’t planning on being part of a documentary. When the University of Colorado Boulder associate professor of psychology and neuroscience was contacted by the creators of Picture a ...