Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Look through the code for a line that reads "," position your text cursor just before it, press "Enter" to create a blank line and then press "Ctrl-V" to paste the Google Analytics tracking code.

Fantastic tool to instantly create Google Analytics Event tracking code. To use the tool, you need to simply add value to category name, action name, label name, and value.

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

3. What are Google Analytics 'Goals' and why should I use them? After installing Google Analytics' tracking code, your next step is to identify what key website visitor actions you want to monitor.

Google announced that it is now collaborating with Adobe to allow Google Analytics users to track Flash content on the Web.

Not sure if your Google Analytics is working properly on site? Follow these 5 steps to audit and identify common tracking issues.

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...