Imagine yourself as a graphic designer for New Age musician Enya, tasked with creating her next album cover. Which two or three colors from the grid below do you think would “go best” with her music?

“The purist and most thoughtful minds are those which love colour the most.” — John Ruskin (1819-1900, English art critic of the Victorian era, art patron, water colourist, a prominent social thinker ...

"Anyone who has ever felt blue, seen red, blacked out, or turned green knows we're prone to make emotional associations with different shades" wrote Winifred Gallagher. I believe this to be true. The ...

What’s one of the greatest visual tools at a filmmaker’s disposal, you ask? It’s color. Colors are versatile. They can direct the viewers’ eyes, highlight a certain aspect of the narrative, underscore ...

Oscar Wilde once said, “Mere color can speak to the soul in a thousand different ways.” And he may have not known how right he was. Have you ever felt green with envy? Sang the blues? Been given the ...

Psychologists have theories about how color affects emotions. And so do marketers, which is why they choose certain colors in advertising to get consumers to buy goods and services. No scientific ...

Have you ever walked into a room and instantly felt more relaxed, or maybe energized? Or perhaps you’ve noticed how a vibrant ...