We're often drawn to certain colors. Whether it be for clothing, decor, or even our car, these preferences can have more meaning than simply being the most visually appealing. Michelle Lewis, a color ...

Although we tend to think of color as just an aesthetic matter, color psychology shows that our color choices can reveal a lot about the way we think, feel and act. In this sense, ...

Fact checked by Cara Lustik Key Takeaways Orange is a bright, energetic color that can make you feel enthusiastic and excited. In the United States, orange is linked to Halloween and can be seen as a ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Color psychology and perception constitute a multidisciplinary field that investigates how hues influence cognitive processes, emotional responses and social behaviour. This research elucidates the ...

Our perception of color is constrained by the way different types of cone cells in our retina respond to light of different wavelengths. Our retina consists of short (S), medium (M), and long (L) ...