With bright yellow, orange, and red rhombuses, Toyota's tri-color badge stands out against some of its models' black grille. Why are there some Toyota cars with this eye-catching badge? This is known ...

View post: 2026 Toyota Sienna Gets Better Features—But is the 2025 Model a Smarter Buy? No one knows better than the folks who manufacture and market automobiles how crucial the choice of color is.

Toyota TRD Pro models are getting a new, special shade of blue dubbed Wave Maker for 2026. This new finish is available on TRD Pro 4Runner and Sequoia SUVs and Tacoma and Tundra pickups. This is the ...

In today's auto car market, where the most popular car colors tend to be grayscale, it can be a big deal when an automaker debuts a color that isn't just another shade of white, silver, gray, or black ...

Correction: An earlier version of this story included a manufacturer whose car-color changing technology does not match that of Toyota and BMW's. Toyota is hoping to allow its customers to easily ...

As the most shopped compact SUV in America, the Toyota RAV4 doesn’t need much improving, and for 2024, the automaker isn’t doing much. With a new color combination, a new cold weather package, and a ...

Toyota TRD Pro models are getting a new, special shade of blue dubbed Wave Maker for 2026. This new finish is available on TRD Pro 4Runner and Sequoia SUVs and Tacoma and Tundra pickups. This is the ...