Plenty of the best logos of all time contain hidden messages. From FedEx's famous 'negative space arrow' to the 'A - Z smile' of the Amazon wordmark, it's the double-take-worthy details that often ...

Arguably the most recognised brand of all time, Coca-Cola's iconic logo is largely the reason for its immortalisation. The red-and-white script has been etched into the minds of billions through ...

Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and once ...