Coca‑Cola outlines its 2026 growth strategy, detailing leadership changes, digital transformation, innovation priorities and local marketing plans. Learn how the drinks giant aims to sustain momentum ...

Coca-Cola’s incoming CEO, Henrique Braun, gave the public the first taste of his priorities during a Tuesday earnings call.

“Our innovation today is not where it needs to be,” Henrique Braun, who is set to move to from the role of Coca-Cola’s COO, said.

Henrique Braun outlined principles he says he believes will drive the Atlanta beverage company’s next chapter of growth.

Coca‑Cola posts strong 2025 earnings with rising revenues and standout category growth as incoming CEO Henrique Braun ...

Coca-Cola has quietly called time on selling a fruity-flavored variation of their classic drink, according to reports.

Fairlife has emerged as one of The Coca-Cola Company’s KO most powerful growth engines, giving the beverage giant a strong ...

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...

Coca-Cola has said goodbye to a long list of flavors over the years, many of which still have loyal fans hoping for a return. Orange Vanilla, Cherry Vanilla (at least in bottled form), Coke Spiced, ...