Prepare to say goodbye to the clean girl aesthetic – as girls (and guys) just wanna’ have fun make-up in 2026. Here’s why ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Women and girls have been competing with unrealistic beauty standards their whole lives. Throughout my 18 years of life, I’ve seen many trends rise, fall, then slowly disappear. This year, many women ...

Clean girl makeup once dominated beauty trends with its soft, minimal look—but the beauty world is shifting. Bold textures, ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

Besides redefining new mom fashion, Hailey Bieber is maintaining her routine skincare and tidy makeup look with freckles. She even shared her simple and “quick” foundation hack in a recent “Get Ready ...

We all have essential steps in our routine and products we can't live without—but would you be willing to ditch one of your most used products in the name of a "cleaner" look? If your "clean girl" ...

After years of the "clean girl" aesthetic and natural, barely-there makeup, a new trend is coming, and it feels like My Little Pony got a Gen Z makeover.

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...