Women and girls have been competing with unrealistic beauty standards their whole lives. Throughout my 18 years of life, I’ve seen many trends rise, fall, then slowly disappear. This year, many women ...

Besides redefining new mom fashion, Hailey Bieber is maintaining her routine skincare and tidy makeup look with freckles. She even shared her simple and “quick” foundation hack in a recent “Get Ready ...

Social media being bad for your self-esteem is not a fresh take – we all know all too well the feeling of doomscrolling late into the night comparing yourself to people who seem to have your dream ...

According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Prepare for a fashion revolution in 2026 as Pinterest predicts the demise of the clean-girl aesthetic, making way for bold maximalism and self-expression in both style and beauty.

We all have essential steps in our routine and products we can't live without—but would you be willing to ditch one of your most used products in the name of a "cleaner" look? If your "clean girl" ...

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...