Clean girl makeup once dominated beauty trends with its soft, minimal look—but the beauty world is shifting. Bold textures, ...

For several seasons, beauty was summed up in one word: "clean." Glowing complexions, nude lips, and meticulously groomed eyebrows dominated the trends (clean girl). In 2026, the tide turns. This ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

Prepare to say goodbye to the clean girl aesthetic – as girls (and guys) just wanna’ have fun make-up in 2026. Here’s why ...

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...