FMCG brand owner Stuart Alexander has vowed to increase marketing spend on its recently acquired Chupa Chups brand, on the back of a decline in sales over the past decade. The company was appointed as ...
New Delhi: This week’s ads are turning heads as brands use a range of tones to connect with audiences, some through humour, others through local stories or everyday emotion. Swiggy Instamart turns a ...
The UK arm of Spanish lollipop producer Chupa Chups has launched a new product called Chupa MAX Fruit Chew, a hard candy lollipop with a soft chewy centre available in four flavours; strawberry/banana ...
Confectionery brand Chupa Chups has appointed The General Store its lead creative agency for Australia and New Zealand, AdNews can reveal. The agency has initially been tasked to develop an integrated ...
New Delhi: Chupa Chups has released a new television commercial under the tagline ‘Samajh Ke Bahar Hai, Jaise Chupa Chups Sweet Hai ya Sour Hai’. The campaign, conceptualised by Ogilvy, highlights the ...
Created by BBH, the lollipop sucking character is the embodiment of the brand philosophy ‘Life Less Serious’. “The aim, above all else, is to entertain, and to be remembered,” explained Tinus Strydom, ...
Chupa Chups, an iconic confectionery brand from the house of Perfetti Van Melle, has always tried to connect with the young, and for it's India market, the brand has rolled out a new campaign for its ...
Tandem, the Barcelona-based agency, has created a TV ad for lollipop brand Chupa Chups to support its range of sugar-free products. It breaks on June 20. Media planning and buying is through MediaVest ...
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