DETROIT --In a terse exchange, General Motors is challenging the Chrysler group to "take it back." And Chrysler isn't budging. In Chrysler's recent TV commercials featuring former Chrysler Corp.

The Super Bowl has long been a showcase for automakers looking to show off their latest vehicles or give a new direction for their brand. Car companies will usually pull out all the stops with ...

It took guts on many levels. Chrysler created a two-minute ad for the Super Bowl in just the last couple of weeks to promote its new 200 sedan. Cost: About $10 million give or take. The ad, starring ...

After cashing in a cool $1 million from Lipton Brisk, Eminem takes it to the Motor City in another big Super Bowl commercial. Em touts the all-new Chrysler 200 in a two-minute ad spot which reportedly ...