The two highest-rated non-playoff bowl games were both in Orlando — the Cheez-It Citrus Bowl (9.1 million viewers) and the ...

As college football evolves, so go the bowl games. Just ask Notre Dame, who declined the opportunity to play in one, and see also: Kansas State and Iowa State. When some schools passed on the chance, ...

Arch Manning and the Texas Longhorns are taking on the Michigan Wolverines in the Cheez-It Citrus Bowl in Orlando.

Cheez-It is introducing new Cheez-It Snap’d Honey BBQ, Cheez-It Grooves Loaded Nachos, and Cheez-It Ultimate Snack Mix.

The brand behind the Cheez-In Diner celebrates fans' favorite pregame tradition with a touchdown-worthy Cheez-It inspired menu CHICAGO, Nov. 1, 2024 /PRNewswire/ -- Hut, hut, hike! Cheez-It ® is ...

Cheez-It’s Cheez Wheelz is revving up game-day excitement, rolling into Athens, Georgia, for a high-stakes SEC showdown between the No. 11 University of Georgia Bulldogs and the No. 6 Tennessee ...

The bowl action on Wednesday, Dec. 31 keeps on rolling on with the Cheez-It Citrus Bowl, that sees No. 13 Texas going against No. 18 Michigan.

A couple got married during the Cheez-It Bowl on Tuesday in what was a spectacular scene. Erin Doolin and Erik Yates are from Frederick, Maryland, and they won a contest to get married during this ...

The Pop-Tarts Bowl has some company in the headline-generating college football postseason games with culinary connections. Michigan will face Texas in the Cheez-It Citrus Bowl on Wednesday, which is ...