The whole TV business is grappling with Gauge Rage. Nielsen’s recent decision to delay its popular “Gauge” snapshot of viewing across linear and digital platforms has incensed a trade group that ...

The Nielsen saga continues, as the ratings giant is once again forced to re-evaluate their data collection methodology.

Nielsen has quietly begun rolling out a new offering that enables advertisers to compress the length of TV commercials -- and potentially other video ads -- in a way that makes them as or more ...

NEW YORK — How did the month of November look when it comes to eyeballs and viewer consumption, according to Nielsen? The measurement period unveiled “a complex television landscape defined by live ...

NEW YORK—Nielsen and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, and cross-platform ad performance via Nielsen ONE. The companies are also planning ...

Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets. The news comes on the heels of Nielsen’s decision to also discontinue ...

Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing across linear and ...

We are pleased to continue working with Nielsen to support cross-platform measurement and to help ensure that brands and ...

NEW YORK — Television viewership continued its seasonal momentum into October, with shifts largely attributable to the NFL, the October monthly report of Nielsen’s report known as “The Gauge” shows.

Nielsen, the specialist in audience measurement, has announced the appointment of three strategic senior hires. Effective immediately, Seth Ladetsky has been ...