Cola‑loving polar bear takes 'Pepsi Challenge' in Super Bowl 60 ad

The "Pepsi Challenge" is ready to "poke the bear" during Super Bowl 60. PepsiCo. already teased their commercial set to appear during the upcoming Big Game on Sunday, Feb. 8, between the New England ...

Viral Coldplay couple spoofed in Pepsi Challenge Super Bowl ad with polar bears

Beverage giant PepsiCo has unveiled its full Pepsi Zero Sugar Super Bowl 60 ad, a one-minute tale of a polar bear who takes ...
The Express Tribune

Pepsi revives Pepsi Challenge in Super Bowl ad to take on Coca-Cola

Pepsi revives Pepsi Challenge in Super Bowl ad as polar bear chooses Pepsi Zero Sugar over Coke Zero blind test taste ...
Marketing Dive

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

'The Pepsi Challenge' returns in latest Super Bowl commercial teaser

It's been 50 years since the first "Pepsi Challenge," and the subject taking the blind taste test is one of the most unlikely ...