Tough Mudder has signed yet another brand as a sponsor. This time it is Celsius Holdings, the maker of the global fitness drink by the same name. The beverage will be a presenting sponsor of the 2018 ...

Energy drink maker Celsius is paying $1.8 billion to buy rival Alani Nu, a brand that has been propelled by social-media influencers and pitches itself as a low-cal fitness aid. Celsius will pay $1.8 ...

How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...

The global energy drink market is growing rapidly and driving a wave of corporate consolidation and new partnerships, the most recent coming from Celsius Holdings, which announced Friday that it is ...