Tough Mudder has signed yet another brand as a sponsor. This time it is Celsius Holdings, the maker of the global fitness drink by the same name. The beverage will be a presenting sponsor of the 2018 ...

How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...

(Reuters) - Celsius Holdings said on Thursday it would buy health and wellness drinks brand Alani Nutrition in a $1.8 billion deal through a combination of cash and stock, boosting its portfolio to ...

The global energy drink market is growing rapidly and driving a wave of corporate consolidation and new partnerships, the most recent coming from Celsius Holdings, which announced Friday that it is ...