Paris Hilton returns to Carl’s Jr. ads to promote a burger deal

Paris Hilton, whose risqué Carl’s Jr. commercials in the early 2000s have become iconic, is back at it again, promoting a new ...
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Carl's Jr continues risqué reboot, putting an AI-spin on its Y2K Paris Hilton car wash ad

The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.
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Carl’s Jr. Drops Surprising New Ad With a Familiar ‘That’s Hot’ Cameo

Paris Hilton and Alix Earle are bringing the heat and the queso to Carl’s Jr. The fast food chain just launched a new campaign for its limited-time Queso Crunch Burger, and it’s tapping two of the ...