Inside, a gaggle of bikini-clad Paris Hilton with laser-like eyes. The AI versions, carrying sponges, squeegees and buckets ...

Paris Hilton, whose risqué Carl’s Jr. commercials in the early 2000s have become iconic, is back at it again, promoting a new ...

The chain reverted to its tried and tested 'bikinis and burgers' marketing formula in 2025.

Carl’s Jr., which ditched its sexualized commercials eight years ago, is bringing back its bikini-and-burgers formula for the Super Bowl. TikTok influencer Alix Earle stars in a new commercial from ...

Carl’s Jr., the West Coast burger chain, recently unveiled its newest Super Bowl commercial, featuring bikini-clad influencer Alix Earle touting the restaurant’s new “hangover burger,” with egg, ...

Carl's Jr. is back to their old vibes with their new Super Bowl commercial. It has been eight years since we last saw one of their "burgers and bikinis" ads, but they've brought them back for 2025.

Carl's Jr. is getting back in the Super Bowl ad game this year in a big way, thanks to some help from Alix Earle. For years, Carl's Jr. used attractive, bikini-clad women to promote their hamburgers.

Carl’s Jr’s new Super Bowl ad featuring influencer Alix Earle is facing criticisms from TV watchdogs who likened the video to “soft core porn.” The fast-food franchise tapped the 24-year-old Hot Mess ...