Naming rights have rescued major California businesses before. Now the chief of the often-belittled California High Speed Rail Authority (HSR) thinks they might be at least part of the answer to ...
Imagine the “Google Switching Center.” Now try on the “Sony Pictures In-Railroad Entertainment System.” And the “Morton’s Steakhouse dining car.” Naming rights have rescued major California businesses ...
HANFORD, Calif. — Hundreds of miles from Los Angeles and San Francisco, the first leg of California's high-speed rail line is rising above the almond trees and grape vines of the Central Valley. This ...