Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason. As a result, brands and retailers of all sizes are implementing new tools, both in stores and ...

True Fit, the AI-powered size-and-fit personalization tool, has offered its size recommendation solution to thousands of retailers for nearly 20 years. Now, the company is venturing into the ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. In the world of footwear there’s unisex sizing, which generally ...

One of fashion’s biggest problems is also its most fundamental: fit. With no standardized sizing across the fashion industry, ill-fitting clothes and subsequent returns are damaging consumer trust, ...