This article first appeared on GuruFocus. Apple (NASDAQ:AAPL) has scaled back manufacturing and marketing activity around its Vision Pro headset after consumer demand fell short of early expectations, ...

The Apple Vision Pro is easily one of the most exciting products of 2024, one that was very interested in for a while. Apple's limited launch and the delayed release in Europe ultimately made me ...

Apple has dramatically scaled back Vision Pro production, according to a new report from The Information. The news comes days after CEO Tim Cook admitted in an interview that the $3,500 mixed-reality ...

A new report from The Information says Apple has scaled back production of its pricey headset as it focuses on making something cheaper. A new report from The Information says Apple has scaled back ...

Production of the Apple Vision Pro scaled back considerably over the summer, but a new report claims there's a chance Apple may stop it entirely by the end of the year. The Apple Vision Pro isn't a ...

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its next big thing. The $3,499 headset was hyped as a “spatial computing” leap, ...

The second-generation Apple Vision Pro may now be in mass production ahead of its rumored launch later this year, Chinese website IT Home today claims. Reporting on information from an unknown source, ...

The unveiling of the Vision Pro headset was a big moment for Apple, but not one without its fair share of lukewarm responses. And now, the company may be facing another issue: production problems.

Kelly has been writing about the pop culture and entertainment industries since 2016, diving headfirst into the theme park world in 2019. In 2022, she turned a long-time dream into reality by ...

Apple Inc. will produce significantly fewer Vision Pro mixed reality headsets than originally planned, according to a new Financial Times report. The paper today cited sources as saying that the ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Apple has scaled back manufacturing and marketing efforts around its Vision Pro headset, as the $4tn tech giant ...