ST. LOUIS - Cross-marketing and multimedia weren’t the buzzwords they are now when, 100 years ago, a suburban St. Louis shoe company took a chance and bought licensing rights to a comic strip ...

Literally thousands of youngsters grew up riding on the small Buster Brown pedal merry-go-round in Pittsfield's Jim's House of Shoes, now at 239 North St. Baby boomers still talk about their memories ...

POCATELLO — For decades, a neon sign of a winking boy and his dog, advertising Buster Brown shoes, was locked away and forgotten in the basement of the Pioneer Block Building. When the city’s ...

In 1910, Brown Shoe published "Buster Brown's Jokes and Jingles," a booklet that kids got with a purchase of the shoes. A year later, Buster Brown starred in the company's first national ads in "The ...