The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

A brand's logo is not only about visual identity. It also captures the brand's values and story -- which were evident in this ...

From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.

The pizza chain has a new box design that doubles down on its decades-old color scheme that evokes the Star Spangled Banner.

Paramount Global is officially merging with the production company Skydance. On its first investor call following news of the merger, the company unveiled a new logo as part of a presentation to ...

Domino's is updating its logo with bolder colors and font – extra 'm's in its name – plus a new jingle created with music ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. With the abundance of car commercials racing through the ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...