The British army is training its sights on the social media obsessed. LONDON -- The British army is targeting body-image obsessed young people, heavy drinkers, and Instagram addicts in its latest ...

The ads are also targeting "phone zombies" and "selfie addicts." LONDON -- The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, including “snowflakes” ...

Binge gamers, class clowns, selfie addicts and snowflakes are some of the millennial and Generation Z stereotypes targeted in the Army's new recruitment. The Your Army Needs You campaign aims at ...

The Indigenous People of Biafra (IPOB) has cautioned Southeast youths against joining the British Army’s recruitment drive, describing it as a “deceptive move” to use them as “sacrificial lambs” in ...

March 29 (UPI) --Enlisted men and officers in the British Army were granted permission to grow beards and mustaches after a century-old ban was lifted with immediate effect Friday, although it may ...

The first time Lord Kitchener’s mug was used for British Army recruitment, it was 1914 and the world was fighting the Great War. Kitchener, serving at the time as British war minister, stared out from ...

Ministers are ploughing £1.3bn into army recruitment to bolster the UK’s depleted armed forces and tackle a crisis of staff retention, The Independent can reveal. The Ministry of Defence (MoD) last ...