Honda has announced it will be refreshing its brand identity in 2026, revealing an updated logo to usher in the brand's next ...

Walkers crisps, also known as Lay's potato chips or crisps, has unveiled the biggest change to its branding in its 80-year ...

Centerton's now-former logo -- which Robert Coffelt with the city Building Safety Department designed and the city used for ...

In January, a seemingly disjointed pattern of solar panels began to fill the roof of Tesla’s brand-new Gigafactory near Austin, Texas. For a while, it looked like a puzzle. Then the pattern slowly ...

The iconography is handcrafted and slightly imperfect, to reflect artisan skill and the imagery draws on black and white ...

In case you missed it, last week Walkers unveiled a major brand revamp, which the crisp giant claimed was the bi ...

As GlaxoSmithKline becomes GSK and sheds its consumer unit, the British Big Pharma has revealed new branding, a tech-flavored logo and a “transformative” change for its future. When it comes to the ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

My background is working with very well-known brands. About five years ago, I founded an agency with the purpose of taking the tools that we'd developed over the years for big brands and applying them ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bill Kenney We hear it ...

When Raleigh unveiled its new $226,000 logo late last year, many people criticized the new look. Many more asked why in the world it cost so much. Other WRAL Top Stories Rod Brown is a branding ...